Jude Nwachukwu

One of the most common and popular metrics used by marketers to gauge the initial impact of paid media, SEO, email marketing, and other channels...

Google Tag Manager’s server-side tagging offers numerous possibilities, particularly in enhancing privacy controls and ensuring compliance when collecting and dispatching data to your marketing and...

As we head into a busy time of the year with high commerce activity on the horizon, I’ve put together a set of tips to...

Microsoft Clarity has a feature named «Copilot in Clarity,» which leverages Artificial Intelligence (AI) to offer an intuitive conversational experience to understand behavioural analytics data....

Reporting in Google Analytics (GA4) can sometimes be challenging. In this article, I’ll share twelve (12) common mistakes to avoid when using «Standard Reports» in...

«Personally Identifiable Information» (PII) is a term that has gained prominence in the measurement industry over the years, and it’s taking centre stage in marketing...

As an avid Google Analytics user, I’m constantly leveraging Looker Studio’s exceptional visualisation capabilities to gain insights from my GA4 data. However, sometimes I run...

In this modern day of work, if you still rely on using IP to filter or track internal traffic in your analytics stacks, there is...

If you are familiar with Microsoft Clarity, after reading the headline of this article, you might be thinking if this is a new feature in...