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Jude Nwachukwu
Posts
Copilot in Microsoft Clarity: Everything About Its AI Capability + Strategic Usage Tips
Microsoft Clarity has a feature named «Copilot in Clarity,» which leverages Artificial Intelligence (AI) to offer an intuitive conversational experience to understand behavioural analytics data....
[12] GA4 Reporting Mistakes That Could Cause More Headaches
Reporting in Google Analytics (GA4) can sometimes be challenging. In this article, I’ll share twelve (12) common mistakes to avoid when using «Standard Reports» in...
How To Redact PII In Google Analytics (GA4) Using GTM
«Personally Identifiable Information» (PII) is a term that has gained prominence in the measurement industry over the years, and it’s taking centre stage in marketing...
Step-by-Step Guide: Connecting and Visualising Google Analytics 4 (GA4) Data in Power BI
As an avid Google Analytics user, I’m constantly leveraging Looker Studio’s exceptional visualisation capabilities to gain insights from my GA4 data. However, sometimes I run...
How to Use GTM for Internal Traffic Filtering In All of Your Measurement Stacks
In this modern day of work, if you still rely on using IP to filter or track internal traffic in your analytics stacks, there is...
Content Grouping In Microsoft Clarity (The Setup + Analysis)
If you are familiar with Microsoft Clarity, after reading the headline of this article, you might be thinking if this is a new feature in...