Beyond Clicks

Beyond Clicks: What You Need to Truly Understand User Actions

One of the most common and popular metrics used by marketers to gauge the initial impact of paid media, SEO, email marketing, and other channels is clicks and visits to your website. However, truly understanding what happens after the click is what enables you to enhance your marketing efforts, create better customer and user experiences, …

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Copilot in Microsoft Clarity: Everything About Its AI Capability + Strategic Usage Tips

Microsoft Clarity has a feature named «Copilot in Clarity,» which leverages Artificial Intelligence (AI) to offer an intuitive conversational experience to understand behavioural analytics data. It does this by leveraging the GPT model to provide insights. The Microsoft Clarity Copilot feature significantly reduces the time needed to analyse and understand how users’ interactions with your …

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