Jude Nwachukwu 
One of the most common and popular metrics used by marketers to gauge the initial impact of paid media, SEO, email marketing, and other channels is clicks and visits to your website. However, truly understanding what happens after the click is what enables you to enhance your marketing efforts, create better customer and user experiences, …
Google Tag Manager’s server-side tagging offers numerous possibilities, particularly in enhancing privacy controls and ensuring compliance when collecting and dispatching data to your marketing and analytics vendors. In this guide, I’ll walk you through some key capabilities server-side tagging provides for securely handling IP addresses. IP addresses can be considered Personally Identifiable Information (PII) and …
As we head into a busy time of the year with high commerce activity on the horizon, I’ve put together a set of tips to help you prepare your measurement strategy for the peak season. This will ensure you’re set up for success and avoid frustrating issues like data loss or last-minute analytics requests. The …
Microsoft Clarity has a feature named «Copilot in Clarity,» which leverages Artificial Intelligence (AI) to offer an intuitive conversational experience to understand behavioural analytics data. It does this by leveraging the GPT model to provide insights. The Microsoft Clarity Copilot feature significantly reduces the time needed to analyse and understand how users’ interactions with your …
Reporting in Google Analytics (GA4) can sometimes be challenging. In this article, I’ll share twelve (12) common mistakes to avoid when using «Standard Reports» in Google Analytics to prevent more headaches. Instead of debating whether GA4 was built for reporting, I’d have this guide focus on identifying the twelve critical GA4 reporting errors to avoid. …
«Personally Identifiable Information» (PII) is a term that has gained prominence in the measurement industry over the years, and it’s taking centre stage in marketing and analytics conversations, mainly because of the evolving privacy landscape marked by stricter regulations governing the collection, storage, and use of users’ data. In the previous version of Google Analytics, …
As an avid Google Analytics user, I’m constantly leveraging Looker Studio’s exceptional visualisation capabilities to gain insights from my GA4 data. However, sometimes I run into API quota limits, which can be challenging to navigate. Nevertheless, there are ways to overcome this bottleneck. Instead of exploring the solutions for navigating GA4 API quota limits in …
In this modern day of work, if you still rely on using IP to filter or track internal traffic in your analytics stacks, there is a high probability that you are not doing it right. Yes, tools like Google Analytics, Hotjar, Fullstory, Microsoft Clarity, Yandex Metric, etc. have internal traffic filtering capabilities that rely solely …
If you are familiar with Microsoft Clarity, after reading the headline of this article, you might be thinking if this is a new feature in Microsoft Clarity. Spoiler alert, this measurement technique you’re about to learn has been there since the launch of Microsoft Clarity. It’s just that the measurement creativity was missing. You’ll also …