Google Tag Manager’s server-side tagging offers numerous possibilities, particularly in enhancing privacy controls and ensuring compliance when collecting and dispatching data to your marketing and analytics vendors. In this guide, I’ll walk you through some key capabilities server-side tagging provides for securely handling IP addresses. IP addresses can be considered Personally Identifiable Information (PII) and …
«Personally Identifiable Information» (PII) is a term that has gained prominence in the measurement industry over the years, and it’s taking centre stage in marketing and analytics conversations, mainly because of the evolving privacy landscape marked by stricter regulations governing the collection, storage, and use of users’ data. In the previous version of Google Analytics, …
Empieza a aparecer en GA4 una nueva opción para que podamos elegir el nivel de privacidad a la hora de consumir los datos recopilados en la herramienta.Con esta opción, seguramente, podamos despedirnos del molesto umbral de datos👏👏 ⚙️ La configuración de desidentificación se aplica tanto a los informes, API y exportaciones de datos de Google …