How Server-Side Tagging (sGTM) Enables IP Address Transformation for Privacy
Google Tag Manager’s server-side tagging offers numerous possibilities, particularly in enhancing privacy controls and ensuring compliance when collecting and dispatching data to your marketing and analytics vendors. In this guide, I’ll walk you through some key capabilities server-side tagging provides for securely handling IP addresses. IP addresses can be considered Personally Identifiable Information (PII) and …